Leveling Up OOH with Billboard Extensions

Billboards (also known as bulletins) are the most common, standardized out-of-home (OOH) format across the country. Brands continue to use this impactful format.

While you can pack a lot of punch within the standard 14' high x 48' wide bulletin, you can level up your campaign with billboard extensions.

Billboard Extensions are embellishments to static billboards that allow you to utilize the space surrounding your billboard. You can either make your billboard larger in height and width or have certain elements of your design extend past the face of your billboard. Cutouts extend beyond the structure and can be any shape.

For example, depending on the market and location, you can potentially extend a 14’ high x 48’ wide billboard to 19’ high x 52’ wide! Creating a larger rectangular space for your creative team will win you kudos but where we feel extensions really shine is when design elements extend off the face of your billboard. Check out the examples below and please reach out to us to discuss incorporating extensions into your next billboard buy.

Note: there are additional costs when leveraging billboard extensions and each market may have specific regulations for maximum heights and/or widths. Generally they is a one-time charge per square foot and a once-a-month maintenance charge, but as best practice, work with your OOH media agency or vendor to get costs upfront.

Tan France is known for his style, and using extensions makes his presence pop on this billboard from MasterClass.

"Release the Kraken" works well here with the billboard extensions breaking out of the billboard frame.

Subtle use of billboard extension "Living Rangerously" off the top of this billboard.

If you're looking to do something creative with your next billboard campaign, contact us today!