Cost of Billboard Advertising in Times Square

If you're looking to advertise in Times Square, you may be wondering how much a billboard costs. The truth is that the cost can vary widely depending on several factors, such as the size, location, and duration of the advertising campaign. In this article, we'll explore these factors and give you an idea of what you can expect to pay for a billboard in Times Square.

Factors That Determine Billboard Costs

MPH Campaigns

One factor that can affect the cost of a billboard in Times Square is the number of minutes per hour (MPH) that you purchase. MPH campaigns can be scaled anywhere from $10,000 to $500,000 per 4 weeks, depending on how many MPH you are purchasing.

Roadblock Campaigns

Roadblock campaigns, where you buy 100% share of voice (SOV) on a screen or screens for a minimum of 1 hour, can be more expensive but you do own the hour.

Location

Location is key when it comes to the cost of a billboard in Times Square. For example, a standard non-prime screen in Times Square could be $50,000 for a 15-second spot for 4 weeks, while the Marriot Marquis could be $300,000 per 4 weeks for a standard spot.

Static Locations

Static billboards, which are not digital, can be a bit more expensive depending on the installation and production costs. These can be as high as $20,000 to $30,000 for production and $80,000 to $100,000 for installation. Static media costs are usually in the $30,000 to $60,000 price range, with some units costing $100,000 or more.

Inventory Scalability

There is so much billboard inventory in Times Square that everything is scalable depending on when a brand wants to advertise and if they are flexible as to where in Times Square their ad is placed. The job of PJX Media is to find the match between brand, format, and placement to ensure objectives are met with the given budget.

For more information on how to activate your next OOH campaign in Times Square, contact us today!