Carhartt OOH Campaign, National Parks as Your Office

When it comes to OOH advertising, you have seconds to capture the attention of the viewer. That’s exactly what American clothing brand Carhartt did with their billboard campaign in collaboration with the National Park Foundation (NPF).

Carhartt celebrated its commitment to help preserve public lands for generations of their customers by promoting its National Park Foundation partnership. A dozen billboards (also known as bulletins) were activated across markets including Detroit, Houston, Philadelphia, and more.

Billboards featured America’s beautiful national parks, juxtaposed with typical office furniture and the message “Make our national parks your office.” Placement selection was focused in urban settings, so that viewers would be surprised by the natural imagery and be curious enough to read the entire billboard.

Check out the images below and to learn more about Carhartt and NPF, visit: https://www.carhartt.com/community

carhartt national parks foundation billboard make our national parks your office

carhartt national parks foundation billboard make our national parks your office

carhartt national parks foundation billboard make our national parks your office

Here at PJX Media, we can help plan multimarket campaigns. Get in contact with our team to learn more.