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Black Light Billboards: Revolutionizing Out-of-Home Advertising

  • Marketing
  • Mar 20
  • 1 min read

Seattle Aquarium leveraged black lights to illuminate their billboard showcasing their glowing creatures.
Seattle Aquarium leveraged black lights to illuminate their billboard showcasing their glowing creatures.

Black Light can be used to enhance your billboard creative at night. Fluorescent paint or phosphor-enriched paint along with black lights in place of typical billboard lighting are used to obtain this effect.


  • The full billboard area can be used in most markets.


  • Lead time is 8-12 weeks depending on complexity


  • Black Light executions work best in dark areas with very little surrounding light from streetlamps, building signage, etc. The less light surrounding your billboard, the better the Black Light effect will be.


Check out some campaigns below to see the effect and how the art looks at day vs. night.


If you need any help exploring black light activations for your next out-of-home campaign, reach out to our team of experts today!


Billboard for Coco showing the day and night activation, black light effect.

Coco billboards showing the black light effect at night.


Billboard for Brightburn showing the day and night activation, black light effect.

Brightburn billboards showing the black light effect at night.

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