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OOH News from PJX Media
Get the latest news and insights from the world of Out-of-Home advertising and the PJX Media Team.
How Much Does it Cost to Advertise on a Billboard?
How much does it cost to advertise on a billboard? What factors affect cost? Learn more about OOH reach and effectiveness for any DMA.
5 min read
Cost of Billboard Advertising in Times Square
Pricing for a billboard in the iconic Times Square area of New York City can vary. This quick guide will help you understand the basics.
2 min read
Black Light Billboards: Revolutionizing Out-of-Home Advertising
Black light can be used to enhance your billboard's artwork at night. Here are some activations to inspire your next billboard campaign.
1 min read
Understanding Programmatic DOOH: The Future of Advertising
Programmatic digital out-of-home (pDOOH) continues to grow as a channel. This FAQ about pDOOH will help you learn the basics and more.
10 min read
Unlocking Growth: Why OOH Advertising is the Secret Sauce for QSR/Fast Casual Brands
Jeff Aldridge, Head of New Business at PJX Media, attends MediaPost Brand Insider Summit with focus on QSRs and shares insights and trends.
2 min read
How Fast Can Political Advertising Campaigns Launch with OOH?
This article discusses the benefits of digital out-of-home and how quickly campaigns can come to life for political and social messages.
2 min read
Top 8 Holiday Out-of-Home (OOH) Media Tactics to Implement Now
Thinking about an out-of-home campaign for the holidays? Here are some helpful tips to help you get started!
5 min read
What is OOH Advertising?
What is out-of-home advertising? This is an essential read for anyone new to OOH. This is a comprehensive article on OOH, how to buy, etc.
9 min read
OOH Media: Feeding the Marketing Funnel in The People’s Space
A collaboration between PJX and out-of-home media vendors Lamar and Colossal providing 10 reasons as to why OOH resonates with consumers.
3 min read
How Tech Brands and Start-Ups Can Leverage Out-of-Home Advertising: A Strategic Guide
This article provides a strategic guide for tech brands and start-ups looking to use out-of-home advertising.
8 min read
Break Through the Noise: How OOH Advertising Can Transform Audience Engagement
A guide for brands on how to use out-of-home advertising to increase audience engagement.
5 min read
How to Implement Effective Social Media Strategies Using Out-of-Home
A comprehensive article about how to incorporate out-of-home with social media. Background, benefits, strategies, etc. on OOH.
6 min read
How to Prove ROI on Out-of-Home Campaigns
A helpful guide for advertisers in outlining their goals and how to measure success and ROI when planning out-of-home campaigns.
4 min read
Out-of-Home Advertising for Higher Education
Higher education will observe a long-anticipated decline with enrollment numbers starting this Fall. Described as the “demographic...
2 min read
Five Tips: Reach Gen Z & Millennials with Digital Out-of-Home
This uncertainty of TikTok’s future doesn’t benefit brands who need to be visible now. With spring fashion, festival season, and other...
3 min read
How Programmatic Digital OOH Advertising Works: A Guide for Brands
Programmatic advertising, using software and automation to buy and sell digital ads, has long been used for television and online...
5 min read
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