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OOH News from PJX Media
Get the latest news and insights from the world of Out-of-Home advertising and the PJX Media Team.
Leveling Up OOH with Billboard Extensions
Billboard extensions use extra space around static billboards to boost your ad impact. Read on to learn how to elevate your advertising!
2 min read
Advantages of Billboard Advertising and How to Use it Effectively
Billboard advertising has proven to be a compelling and impactful medium for reaching a wide audience and promoting brands effectively. In this blog post, we will explore the advantages of billboard advertising and the strategies for optimizing its potential.
3 min read
How Much Does it Cost to Advertise on a Billboard?
How much does it cost to advertise on a billboard? What factors affect cost? Learn more about OOH reach and effectiveness for any DMA.
5 min read
Cost of Billboard Advertising in Times Square
Pricing for a billboard in the iconic Times Square area of New York City can vary. This quick guide will help you understand the basics.
2 min read
Black Light Billboards: Revolutionizing Out-of-Home Advertising
Black light can be used to enhance your billboard's artwork at night. Here are some activations to inspire your next billboard campaign.
1 min read
Understanding Programmatic DOOH: The Future of Advertising
Programmatic digital out-of-home (pDOOH) continues to grow as a channel. This FAQ about pDOOH will help you learn the basics and more.
10 min read
Unlocking Growth: Why OOH Advertising is the Secret Sauce for QSR/Fast Casual Brands
Jeff Aldridge, Head of New Business at PJX Media, attends MediaPost Brand Insider Summit with focus on QSRs and shares insights and trends.
2 min read
How Fast Can Political Advertising Campaigns Launch with OOH?
This article discusses the benefits of digital out-of-home and how quickly campaigns can come to life for political and social messages.
2 min read
Top 8 Holiday Out-of-Home (OOH) Media Tactics to Implement Now
Thinking about an out-of-home campaign for the holidays? Here are some helpful tips to help you get started!
5 min read
What is OOH Advertising?
What is out-of-home advertising? This is an essential read for anyone new to OOH. This is a comprehensive article on OOH, how to buy, etc.
9 min read
OOH Media: Feeding the Marketing Funnel in The People’s Space
A collaboration between PJX and out-of-home media vendors Lamar and Colossal providing 10 reasons as to why OOH resonates with consumers.
3 min read
How Tech Brands and Start-Ups Can Leverage Out-of-Home Advertising: A Strategic Guide
This article provides a strategic guide for tech brands and start-ups looking to use out-of-home advertising.
8 min read
Break Through the Noise: How OOH Advertising Can Transform Audience Engagement
A guide for brands on how to use out-of-home advertising to increase audience engagement.
5 min read
How to Implement Effective Social Media Strategies Using Out-of-Home
A comprehensive article about how to incorporate out-of-home with social media. Background, benefits, strategies, etc. on OOH.
6 min read
How to Prove ROI on Out-of-Home Campaigns
A helpful guide for advertisers in outlining their goals and how to measure success and ROI when planning out-of-home campaigns.
4 min read
Out-of-Home Advertising for Higher Education
Higher education will observe a long-anticipated decline with enrollment numbers starting this Fall. Described as the “demographic...
2 min read
Five Tips: Reach Gen Z & Millennials with Digital Out-of-Home
This uncertainty of TikTok’s future doesn’t benefit brands who need to be visible now. With spring fashion, festival season, and other...
3 min read
How Programmatic Digital OOH Advertising Works: A Guide for Brands
Programmatic advertising, using software and automation to buy and sell digital ads, has long been used for television and online...
5 min read
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