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OOH News from PJX Media
Get the latest news and insights from the world of Out-of-Home advertising and the PJX Media Team.


How Much Does it Cost to Advertise on a Billboard?
How much does it cost to advertise on a billboard? What factors affect cost? Learn more about OOH reach and effectiveness for any DMA.
5 min read


Cost of Billboard Advertising in Times Square
Pricing for a billboard in the iconic Times Square area of New York City can vary. This quick guide will help you understand the basics.
2 min read

Maximize ROI with Intelligent OOH Planning with Data Solutions
PJX Media expertly plans OOH with data integrated through the strategy development, planning, and measuring of OOH media campaigns.
1 min read


Digital Billboard Advertising 101: Insider Playbook
Digital billboard advertising or Digital Out of Home (DOOH) continues to grow every year. Offering dynamic content and real-time...
3 min read


Black Light Billboards: Revolutionizing Out-of-Home Advertising
Black light can be used to enhance your billboard's artwork at night. Here are some activations to inspire your next billboard campaign.
1 min read


Understanding Programmatic DOOH: The Future of Advertising
Programmatic digital out-of-home (pDOOH) continues to grow as a channel. This FAQ about pDOOH will help you learn the basics and more.
10 min read


OOH: The Unexpected Guest Every Brand Needs at the Party
OOH evolves: targeted, experiential marketing at cultural events. From branded trucks to holograms, it offers dynamic, real-time engagement.
1 min read


Unlocking Growth: Why OOH Advertising is the Secret Sauce for QSR/Fast Casual Brands
Jeff Aldridge, Head of New Business at PJX Media, attends MediaPost Brand Insider Summit with focus on QSRs and shares insights and trends.
2 min read


PJX Media, the OOH Advertising Experts, Promotes Out-of-Home Industry Luminary Rick Robinson to CEO
PJX Media (Project X Media, Inc.) announces the promotion of Rick Robinson to Chief Executive Officer.
3 min read


How Fast Can Political Advertising Campaigns Launch with OOH?
This article discusses the benefits of digital out-of-home and how quickly campaigns can come to life for political and social messages.
2 min read


“The DOOH revolution will be more important than the introduction of TV in the 1950's”
Rick Robinson, CEO of PJX Media, shares his visionary insights on digital out-of-home (DOOH) advertising at MediaPost's Insider Summit.
2 min read


Top 8 Holiday Out-of-Home (OOH) Media Tactics to Implement Now
Thinking about an out-of-home campaign for the holidays? Here are some helpful tips to help you get started!
5 min read

Top 5 OOH Advertising Trends to Watch in 2025
Looking ahead to 2025, here are our top 5 trends to look out for in out-of-home advertising.
4 min read


What is OOH Advertising?
What is out-of-home advertising? This is an essential read for anyone new to OOH. This is a comprehensive article on OOH, how to buy, etc.
9 min read


Watch How PJX Media Built 3 OAAA Media Plan Award Winning Campaigns
PJX Team connects with Indie Agency News about their 3 OAAA Media Plan Awards.
1 min read

PJX Media Honored to Win 3 OAAA OOH Media Plan of the Year Awards
We are proud to announce our work has been recognized by our peers. Check out our work from the OAAA 2023 OOH Media Plan Awards!
2 min read


Deploying the Power of DOOH Around the World
A video and brief article highlighting the product launch for Solidigm, using digital out-of-home across 5 different countries.
1 min read


OOH Media: Feeding the Marketing Funnel in The People’s Space
A collaboration between PJX and out-of-home media vendors Lamar and Colossal providing 10 reasons as to why OOH resonates with consumers.
3 min read


How Tech Brands and Start-Ups Can Leverage Out-of-Home Advertising: A Strategic Guide
This article provides a strategic guide for tech brands and start-ups looking to use out-of-home advertising.
8 min read


Break Through the Noise: How OOH Advertising Can Transform Audience Engagement
A guide for brands on how to use out-of-home advertising to increase audience engagement.
5 min read
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