Mastering OOH Advertising in the Post-Pandemic Landscape
The PJX Media Newsletter: Volume LII
As winter comes to an end and spring creeps its way in, it is that time of year where we can celebrate the wonderful films, directors, actors, and movie crews with the 94th Academy Awards. From real inspired stories like King Richard, to iconic musicals like West Side Story, this year's list of nominees is full of so many talented people behind and in front of the magic.
Women’s History Month is almost over, but that does not mean we stop celebrating. Jane Campion is the only woman nominated for best director. She took home the Golden Globe in January, and many of us are hoping she continues to make history at the Oscars on Sunday.
Here are some of the nominated films that you can watch on streaming platforms:
The Power of the Dog: Netflix
West Side Story: Disney+ and HBO Max
CODA: Apple TV+
Dune: HBO Max
Tick, Tick… BOOM!: Netflix
King Richard: HBO Max
Encanto: Disney+
Navigating the New Era of OOH Advertising Post-Pandemic
After more than two years since the start of the pandemic, we are beginning to see some optimistic signs that the media and advertising sector has finally recovered. According to a recent article published by Mediapost, the U.S. advertising marketplace has expanded for a full year - 12 consecutive months - in February, according to just-refreshed data from Standard Media Index's U.S. Ad Market Tracker. Ad spending expanded 14.7% in February, meaning that with the exception of December 2021's tepid 1.4% growth, every month has increased at healthy double digit gains since coming out of the advertising recession in March 2021. This is tremendous news for the sector, and in particular for Out-of-Home, as it was hit harder than any other traditional paid media channel by the complications of the pandemic.
The even more positive news is that consumers are growing more and more comfortable with public activities. Live entertainment is in full swing again, Broadway is open, baseball is actually going to have a season (LGM), and soon we’ll be making summer travel plans. This all means more people outside, more consumers spending time traveling and commuting, and more people engaging with OOH advertising, which means more growth for the channel. As occupancy starts to increase as we inch towards the spring and summer months, brands should take note. Premium inventory will become scarce and leave marketers scrambling as the full recovery continues, and the resurgence of the OOH channel is front and center.
If you'd like to learn more about any of the topics covered in our out-of-home update, reach out to our team of strategists at hello@pjxmedia.com.
Out-of-Home Spotlight: Design Tip #1
Stick with one idea or concept. Get one point across. When you try to incorporate too many things in your design your intent gets lost, you can confuse your audience and your message loses its impact. Check out some great out of home design examples that embody this design tip.
Reynolds Outdoor Desert Door
Campaign Freeze Frame
Less Intimidating Bankers Billboard in Arizona
News & Views
Top 4 things brand marketers need to know about programmatic OOH ads in 2022- Via The Drum
Catherine Muldowney describes how using Programmatic OOH can help brands target the right audience in 2022OOH promotion rises as majority of Americans plan to travel this summer- Via Digital Signage Today
Summer is on it’s way. More people are traveling and that means more engagement for the OOH industry.No matter what the haters say, Yoko Ono was always about peace. Now her message is on a Times Square billboard.- Via The Washington Post
Yoko Ono’s “Imagine Peace” message regarding war in Ukraine is on Billboards throughout NYC, London, Los Angeles, Melbourn, and more.
